Mac Shipments in U.S. Rise 28.5%, PC Shipments in Decline

| Analysis

Gartner has released preliminary data for worldwide and U.S. PC shipments for 4Q13 as well as all of 2013. This was the seventh consecutive quarter of PC shipment decline.

The complete press release from Gartner has their observations and analysis.

1. Of particular interest is the way Gartner continues to couch the data for U.S. shipments of PCs, which includes "desk-based PCs and mobile PCs, including mini-notebooks but not media tablets such as the iPad." Here is the 4Q13 U.S. shipments of PCs.

Note that when it comes to citing the overall decline in PC shipmentss in the U.S., the average of -7.5 percent factors in the +28.5 percent growth of Macs. If that Apple number were omitted, the percent decline for only PCs alone would be significantly worse, in the vicinity of -8.7 percent.

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2. Worldwide, Apple doesn't make it into Gartner's top five where the decline overall in the 4th quarter was -6.9 percent. Interestingly, Gartner's principle analyst Mikako Kitagawa said, "Although PC shipments continued to decline in the worldwide market in the fourth quarter, we increasingly believe markets, such as the U.S., have bottomed out as the adjustment to the installed base slows." Given the explosive sales of tablets to customers in the U.S. who no longer need PCs, this is a remarkable observation.

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3. For all of 2013, PC shipments declined -10.0 percent, from 351 million in 2012 to about 316 million. "This is the worst decline in PC market history," Gartner said. What the data doesn't show is the year over year shipments for Macs, worldwide.  That's a different analysis. For example, my own informal data shows that for Apple's Fiscal 2013, total sales declined to 16.42 million from 2012's 18.1 million.

Finally, the surge in Mac shipments in the U.S., year over year, (for the quarter anyway) would seem to suggest that that Apple has found a market niche that isn't being affected by the loss in interest in PCs. ( Recall lthe 4th calendar quarter is the holiday quarter.) It could be that customers associate the ease of use of their iPads with the ease of use of Macs. In turn, that suggests that Apple will continue to innovate and invest in OS X and Macs, as it has done with the new Mac Pro.  In any case, this will be an interesting trend to watch.

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Comments

RonMacGuy

Great news, and a nice write-up, John.

Gareth Harris

Fascinating numbers, John.
To me, “bottoming out” means that the race to the bottom hit the bottom.
I am curious about the Apple growth, though. Switchers maybe?

I have a friend who works for Dell.
A lot of their business is now servers and corporate.
Interesting to see some growth there.
I am not sure if they, like HP and others, regard the personal PC market as dead.
Besides servers, IMHO HP would have been smart to do what IBM did - sell off the PCs.

I always thought the Apple orientation to consumers, where the user is the one making the buying decision, was an astute move. It still seems that way. If Apple comes into business, it is through the back door - BYOD.

Bashful

Gareth,
I suspect (as others have speculated elsewhere) that some of the Y-O-Y increase is due to the shortage of iMacs in 4Q12 caused by manufacturing issues.

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