Apple is a company that can get set in its ways. That often stems from a set of values that dictate how things should forever be. However, while products and technologies change fast, sometimes Apple is its own worst enemy when it comes to updating practices. The iPad Pro might be one of those new products held back by old thinking.
John Kheit thinks Apple's "new" Mac Pro is a joke, and it's not just because calling a, once again, forgotten and near abandoned 2013 model 'new' in late 2015 is the kind of air-quote irony loved by techno hipsters. He thinks Apple screwed the pooch and needs to fix it.
More and more, modern technical consumers are appealing to their smartphones for what to do next. How to dress. What to eat. How to think. And we don't even have consumer robots yet to attend to our indecisions. John Martellaro sizes up the situation, and it doesn't look rosy.
A billion dollars. Just saying it makes me wax whimsical about the salad days when such an august figure was what we in the business called "a lot of money." The gigantic sums of money earned by the likes of Apple and Google may have jaded us to such figures, but there are innumerable companies that would kill for a billion dollars of business in year.
Dr. Mac loves the camera on his new iPhone 6s Plus. Its image stabilization makes videos look more professional, and the new Live Photos feature, which captures 3 seconds of video when you shoot a still photo, is a winner. He's been shooting more photos and videos than usual lately, which led him to think about tips that may help you get better results when shooting photos or videos with your iPhone...
Apple is a very large company now. Its pace of change is enormous. It does a lot of different things that appeal to a lot of different people. However, no one person, not even tech journalists, can engage every technology at every level. John Martellaro ponders the problems and good solutions.
Apple CEO Tim Cook says that a converged iPad/Mac isn't what customers want — but that doesn't stop people from asking for one.
We all feel it, the siren call of increased security so we can prevent another horrific terror attack. In France, in Britain, throughout Europe, in the U.S., in every country opposed to extremist Islamists, we feel that call. But we must resist the urge to throw privacy out the window in the name of fighting terrorism because we will get nothing in return.
Apple is a company with great values and makes best in class products. And so when a new technological opportunity comes along, we're naturally enthusiastic about Apple getting into the game. But in the case of commercial, consumer robots, it'll be smart for Apple to be the Johnny Come Lately. Here's why.
Dr. Mac likes iPhone cases and rarely leaves home without one. The case manufacturers have apparently taken note; in the weeks following the release of the iPhone 6s and 6s Plus he received at least a dozen cases to check out.
So for the past couple of months he's been testing a different case every few days. Most cases worked as expected, and none of them was horrible, but there were only two that he liked enough to use everyday (at least when he's not testing other cases).
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