Apple’s Vision is Plain for (Most) Everyone to See

7:45 PM, Feb. 9th, 2016 · · Editorial

Apple's Clear Vision

Scott Galloway, in a fascinating and informative presentation, asserts that it's fairly easy to grasp the basic message of Amazon, Facebook and Google. But when it comes to Apple, the argument is that Tim Cook, the superb operator, isn't a good storyteller. Worse, he says "What is Apple's mission? They don't have one that they can articulate." This blindness to Apple's charter from Steve Jobs is a mystery.

Apple: Error 53 is About Security, not Bricking iPhones

10:16 AM, Feb. 8th, 2016 · · Analysis

Apple says Error 53 is about security, not cutting out repair centers

Error 53 has taken the Internet by storm and is being tossed around as an example of how Apple is trying to screw iPhone users. The error can appear after the Touch ID sensor is replaced without following the proper procedure, which leaves the iPhone unusable. Apple says that's part of keeping our personal data—and fingerprints—secure.

Apple Overtakes Google/Alphabet as Most Valuable Company

8:17 PM, Feb. 4th, 2016 · · Analysis

AAPL vs. GOOGL Comparison Chart

Apple retook the title of world's    most valuable company, a title briefly lost to Alphabet—the holding company that owns Google—earlier in the week. At the market's close on Thursday, Apple's market cap stood at $534.4 billion, while Alphabet's rose to $503.3 billion.

Why Apple’s Time Machine Utterly Fails User Needs

5:30 PM, Feb. 4th, 2016 · · Editorial

Apple's Time Machine languishes

Apple's Time Machine backup system was born in a time when Apple realized that customers weren't routinely backing up their Macs. So a simple, stopgap system, with some novel features, was devised for the novice user. Unfortunately, over the years, the app hasn't progressed and kept pace with modern user needs. Today, most every tech writer says: Use it, but don't trust it completely. This is unfortunate.

Living with an iPad Pro

2:40 PM, Feb. 3rd, 2016 · · Dr. Mac's Rants and Raves

Drawing made on iPad Pro

As Dr. Mac told you last week, he's been testing a 128GB iPad Pro with a new Apple Pencil and Smart Keyboard and while it won’t replace his laptop, it has quickly become his iPad of choice for a variety of reasons (which you'll only discover if you read Dr. Mac's Rants & Raves Episode #161: Living with an iPad Pro.

Why Google/Alphabet Is Worth More than Apple

5:25 PM, Feb. 2nd, 2016 · · Analysis

$AAPL

Google, or rather the new parent company called Alphabet, overtook Apple Inc. to become the world's most valuable corporation Tuesday. The two companies switched places after Alphabet jumped on its December quarterly earnings report, helped by a decline in Apple's shares. Bryan Chaffin explains why Wall Street values the two companies so differently.