Netflix is looking for fresh methods to keep its audience active on the platform. Recent internal discussions point to a measurable decline in subscriber engagement, meaning people are spending less time watching and finishing their shows. To repair this drop in daily viewership, the company is thinking about adding continuous live channels and bundling third-party streaming video services directly inside its main application.
The streaming platform considers continuous live channels to keep viewers engaged
Executives at Netflix believe that setting up permanent live channels could stop users from closing the app when they cannot decide what to watch. Instead of scrolling through endless menus, a viewer could just select a genre channel that constantly broadcasts movies and shows. This setup would also give the company a brand new way to display commercials that users cannot skip.
Alongside live channels, Netflix is looking into offering subscriptions to competing platforms like Peacock. It would sell these directly to users, acting as a central hub for different services.
A simple integration with existing platforms could easily solve the problem
While Netflix looks for complicated fixes, a very obvious solution is sitting right there. The service still refuses to let its content show up in the default Apple TV app. For years, users have asked for this basic feature so they can track all their favorite shows in one single place.
Netflix prefers to keep total control, forcing users to open its specific app rather than letting them browse its catalog alongside other options. However, if dropping engagement is truly a major concern, embracing Apple and its universal viewing guide might be the easiest way to get its original movies and shows in front of a larger audience. Sometimes the best way to get people to watch is simply to meet them where they already are.
