The next person in charge of Apple has big plans for the entertainment side of the business. Starting in September 2026, the company will have a new leader, John Ternus, at the top. The current hardware chief is taking over the top job and stepping into a massive role. As he prepares for this change, he is making sure fans know that the focus on original shows and movies is not slowing down anytime soon.
The incoming leader wants to keep the entertainment momentum going
When John Ternus officially becomes the chief executive officer this fall, he takes over a media division that has found real success. He recently attended the red carpet premiere for the fourth season of the hit show Ted Lasso in Los Angeles.
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During the event, he told reporters that he intends to keep building on the positive momentum the company has created. He pointed out that the platform currently features amazing programs with great characters and stories. His comments show that the streaming service will remain a huge priority after the leadership shift.
The company continues to invest heavily in original movies and shows
The technology giant first launched its original streaming app back in 2019. Since then, it has spent heavily to produce award-winning programs and films. The platform scored a huge win when CODA took home the Oscar for best picture.
It also found a large audience with big projects like the blockbuster film F1 and popular series like The Studio. Last year, the company simplified the branding by dropping the plus sign from Apple TV. As the leadership transitions from Tim Cook to the incoming team, the brand looks ready to spend even more time growing its place in Hollywood.
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