Apple is pushing back hard against new regulatory proposals from the United Kingdom that could force major changes to how the company runs its software storefront. The regional market authority recently wrapped up an open consultation regarding new rules modeled after similar European laws. In a formal response, the tech giant argued that these plans cross the line from promoting fair competition into illegal price control.
Regulators want to open the mobile software market to rivals
The United Kingdom’s Competition and Markets Authority is looking to make big changes to how tech platforms operate. The goal is to force tech brands like Apple and Google to let competing software stores exist on mobile devices. The proposals also suggest regulating the commissions these massive companies charge for digital sales.
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Regulators believe that while tech companies deserve compensation for the services provided, any fees should be based on real costs and actual value. The authority is also looking into rules that would make the iPhone open its payment chip to competing mobile wallets.
Apple argues the new proposals will not lower user prices
In its formal filing, the company stated that these rules would give the government a highly intrusive role in its business. The tech brand warned that the proposals restrict the types of products and services it can actually charge a commission for. It views this as an unlawful attempt to dictate business pricing rather than a genuine effort to help the market grow.
The company pointed out that the App Store helped generate over $60 billion for the regional economy in 2025. It also noted there is zero evidence showing that these new government controls will actually lower costs for everyday users. The regulatory group will soon report its findings to the government to determine what happens next.
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