The Particle Debris article of the week is from iMore.
Kudos to the freebies, but Apple will need to do much more to stay afloat.
Apple executives know full well what problems they’re facing now and will face in the future. We don’t need to delineate for them. But neither do they talk about them in detail with customers. So, from our standpoint, as loyal, concerned customers, it’s helpful to have that discussion. That’s what author Wolfe sets out to do.
With that being said, Apple is a public company first. Soon, it will face the inevitable task of offering high-quality, premium products during a time when more people are unemployed than at any time in the history of the company. For plow ahead successfully, Apple will need to do more than slash prices on iPhones.
There is focus on students. Suddenly, Apple’s tradition of premium products will come under strain as parents scramble to provide better and more educational hardware. We should be attentive to how Apple handles that situation.
Author Wolfe also thinks ahead to how/when Apple’s retai stores will once again be packed with customers, touching everything in sight.
Thinking more long-term, Apple should rethink the hands-on customer instruction it has typically offered in retail stores. No doubt, even when the economy re-opens, many will decide to stay closer to home and avoid stores packed with customers.
Eventually, things will mostly get back to normal. But some of the changes Apple is making now may become a permanent part of our lives.
One I can think of is a home pickup and (signature) delivery for repairs. Another, is a virtual retail sales experience over FaceTime. There will be other, unforeseen changes.
In any case, our relationship with Apple will change. As always, all our tech journalists will be here to help you through it.
The Week’s News Debris
• Do you have a 2nd or 3rd generation Apple TV? See: “HBO gives older Apple TV owners a short reprieve.”
HBO will no longer axe support for certain older Apple TV models for its HBO GO and HBO NOW apps at the end of the month, though the reprieve is only temporary.
No doubt a concession to the pandemic.
• Some, repeat, a few Mac customers are having a very bad time with macOS 10.15.4 and its Supplement from 4/8. Read, digest, be aware, be backed up. Then see: “New macOS update is wrecking MacBooks: What to do now.”
• Have you wondered about the “Brave” web browser? This will fill you in. “Billions Of Google Chrome Users Now Have Another Surprising Option.”
Leaker Jon Prosser, who also broke the rumor on the 14-inch MacBook pro release, took to Twitter to reveal his findings. According to the tech analyst, the over-the-ear headphones goes by the internal codename B515 and draws similarities to the Bose 700. The headphones will reportedly launch at a price of $350 USD during the Apple Worldwide Developers Conference in June.
But why? Here’s why…
Prosser further states that Apple’s end goal is to phase out Beats, a company they bought in 2014 from Dr. Dre and Jimmy Iovine for a whopping $3 billion USD.
Particle Debris is generally a mix of John Martellaro’s observations and opinions about a standout event or article(s) of the week followed by a discussion of articles that didn’t make the TMO headlines, the technical news debris. The column is published most every Friday except for holiday weeks.