The Steve Jobs Theater at Apple Park isn’t just an auditorium for Apple presentations.
The Apple TV 4K is Coming. Here's an Introduction to its New Technologies
The new Apple TV 4K ushers in a new era of TV technology for Apple customers, so it’s time to learn some new tech.
Apple's Move Into Original TV Programming Will Radically Change the Whole Company
Apple has made big changes over the years, but perhaps none so much as its engagement in original TV entertainment.
The Uncertain Future of the MacBook Pro's Touch Bar
It’s been one year now with the 2016 MacBook Pro’s Touch Bar. What’s the verdict?
It Makes No Sense For Apple to Create Original TV Content
Apple has been all about making our digital lives better with beautifully integrated hardware and software. What’s the thinking behind a billions dollars to compete with Netflix and Amazon?
Apple's Siri Provides Clues About Whether Robots Will Put Us All Out of Work
Siri is our first exposure to artificial intelligence and may tell us something about whether AIs and robots will put us all out of work.
Apple's New Mac Lineup is Not Yet Complete
Apple announced exciting new Macs at WWDC 2017, but there are some loose ends that need attention before all’s well.
How Apple Frittered Away its Early Lead With Apple TV Games
In 2013 Apple had turned the tables on Nintendo. Then Apple dropped the ball.
Apple's Present Day Innovation is Not What You Think
Occasionally, observers criticize Apple for not being innovative enough, but they’re off the mark.
No, the iPhone 8 Isn't Going to Cost $1,400
The rumored price of the iPhone 8 keeps rising because what else could create such attention and alarm?
Smart 4K/UHD TVs Could Stop Apple TV Growth Cold
As 4K/UHD TVs become more and more popular, makers of Smart TVs need to add features to appeal to customers and reap decent profits. How will Apple TV be affected?
Who Would Apple's Tim Cook Pick to Succeed Him?
Every corporation has a succession plan for its CEO, so what might Apple’s look like?
Is the iPad a Real Computer? Do its Users Deserve it?
Those who like to argue about whether the iPad is a full-fledged computer are wasting their time, and no one cares.
Consumers Trust Amazon More Than Apple
A recent survey showed that consumers have more trust in Amazon to keep their personal data safe than Apple. How can this be?
Former Microsoft Exec Has Amazing Things to Say About Apple's WWDC Keynote
Steven Sinofsky was the former executive of Microsoft’s Windows Division, but, surprisingly, he has some remarkable things to say about Apple’s recent WWDC keynote.
Post WWDC: Has Apple Fixed Everything, or do Weaknesses Remain?
Apple’s WWDC keynote was a hardware bonanza, but Apple still faces some distinct challenges derived corporate culture and some self-inflicted weaknesses.