This May be The 4K UHD Apple TV We’ve Been Waiting For

· · Particle Debris

4th gen Apple TV with Siri

An Apple filing with the FCC looks very much like it might be a new 4K UHD, 5th generation Apple TV just in time for the December holiday period.  It wouldn’t be a stretch to think that the old 4th generation Apple TV from October 2015 had been delayed. And now we may be getting what we really wanted all along just one year later.

The Art of Smacking Apple Around as Entertainment Pays Handsomely

· · Columns & Opinions

Numbers and facts are boring. Entertainment is fun. That’s true whether the subject is politics or technology.  If you can entertain people who are bored with facts, light them up in fact, your publication will do well. For example, crafty editors know that there’s money to be made bad-mouthing Apple. It will never stop. And it will never cease to amaze us. Jonny Evans ponders and John Martellaro explains.

The Mac Hunger Games and the Rapidly Fracturing Computer Marketplace

· · Columns & Opinions

MacBook-iPad side by side

The personal computing industry is changing quickly. Again. Not long ago, there was a simple migration from Mac and PC desktops to notebooks. Then, Apple finally got the simple tablet right in 2010. However, basic tablets can’t do it all, and so Apple warmed to the iPad Pro concept. But the dust isn’t clearing. Rather the market is exploding in use cases and advanced technology. John tries to make sense of it all.

Apple Intelligently Delves into Machine Intelligence

· · Particle Debris

It’s not surprising that Apple is warming up to the idea of machine intelligence and AI agents with its $200 million purchase of Turi. The company needs to do that to remain competitive with Google and Microsoft. But, over and above that, the beneficial side effects will have even deeper implications for Apple as a company and its future.

Apple Pay Rival Systems Will be Costly Failures

· · Particle Debris

Apple Pay AMEX

It seems that too many corporations and banks want to create rival alternatives to Apple Pay. They have their own agenda for inserting themselves into the payment process, but always seem to forget that putting themselves ahead of the customer with half-baked, potentially problematic systems is never the right thing to do. Most will have to learn the hard way.

Eventually, AI Agents Will Put Even Authors Out of Work

· · Columns & Opinions

AI Agent

Computers play better chess than humans. They can be instructed on how to do detailed manufacturing, beyond the abilities of humans. They shrewdly buy and sell stock. They can read medical literature and aid in the treatment of disease.  It won’t be long before even the last bastion of the human mind, creative writing, will be replaced by AI agents. John looks at the trend line.

Apple’s Attitude Towards the TV Industry Is Well-Founded

· · Columns & Opinions

Apple & TV

It’s a battle between two corporate giants. In one corner we have Apple. In the other corner is the networks. Neither side needs the other. Each side would like to gain, by agreement, from the other’s strengths. Neither side wants to give in much, thinking they know a lot about their own industry. How will it end? Which side is better prepared for the future?