How Apple Did It
In “Apple’s Road to a Trillion Dollar Company,” Tim Bajarin tells the story of Steve Jobs’s return to Apple in July, 1997. Then Steve and, later, Tim Cook, brought huge success to Apple. Bajarin provides some great background on how it happened.
In late 1996, while serving as an outside adviser to Apple and their executive committee, I was called in to meet with then CEO Gil Amelio. During this meeting, he asked me about the idea of acquiring NeXT and bringing Steve Jobs back to work with him as a consultant to this project. The idea was to use the NeXT OS core for the new Mac OS and build on this.
It’s the kind up-close and personal story that reveals how Apple started its ascent from beleaguered to being worth a trillion dollars. In his section “Fundamentals of the Journey,” author Bajarin lists the reasons for Apple’s rise from the depths. This is a good read and sets the stage for market analysis.
What It Means for Apple, Investors and Customers
In this next article, Jim Cramer writes: “10 reasons why Apple hitting $1 trillion matters for the stock market.”
As I’ve observed on TMO’s Daily Observation Podcast, the number itself is meaningless compared to, say, US$900 billion or $1.2 trillion. But the psychological impact is all out of proportion to the number itself, expressed in U.S. dollars.
Just the fact that this success is being met with enthusiasm instead of fear or derision speaks volumes about Tim Cook’s values and leadership. Cramer explains why that’s so.
Of course, our emotional investment in Apple’s products doubles up with the company’s financial success and our enthusiasm for that. The two are, of course, entangled.
But then, we knew that all along.
Next Page: The News Debris for the week of July 30th. AI tech is our fate.