Apple is releasing four new colors to Powerbeats Pro: Cloud Pink, Glacier Blue, Lava Red, and Spring Yellow.
Apple is reportedly working on high-end over-ear wireless headphones – seemingly a direct competitor to its own Beats brand.
Along with with any other company in this pandemic, Apple is sizing up the multitude of challenges facing it. Customers will adapt.
As shared by The Loop, there is some speculation on whether Apple will end the Beats brand. iMore says Apple should kill it, while 9to5Mac claims to have learned there is no plan to kill it. It started because of a separate rumor that Apple will release over-the-ear headphones under the AirPods brand. Quote from the iMore piece:
If Apple is truly planning to release over-the-ear noise-canceling pair of headphones similar to the Bose 700 has Jon Prosser suggests, it would be incredibly redundant to continue to release Beats as well. The Apple brand is just more valuable to Apple than the Beats brand — plain and simple.
My two cents is that Apple will probably phase out Beats, but not this year. It will be a gradual process over the next 10 years, like how the iPod touch still gets an occasional refresh but otherwise isn’t mentioned. You can’t kill a brand like Beats overnight. Once over-the-ear AirPods come out, and they will, phase one will be complete. There will be an AirPod for each Beats category, because you can’t leave customers hanging without alternatives, thank you very much.
Beats made it official: New Powerbeats 4 headphones are coming soon for US$149 with an increase in battery life and the H1 chip.
iOS 13 Audio Sharing will let you and a friend pair Bluetooth headphones to one device, and Beats support will be added soon.
Beats by Dr. Dre announced the appointment of Chris Thorne, formerly of EA, The Honest. Co and Forward to lead its global marketing efforts.
Apple launched the Beats Club Collection today for Solo3 wireless headphones. They come in a range of color combinations.
Starting today you can preorder PowerBeats Pro in the United States and Canada. But the shipping date is quickly getting pushed further.
New speculation suggests we might see wireless PowerBeats next month. These would be true wireless without a connecting cord.
Zac Hall reminds us that right before Apple announced the HomePod, Craig Federighi showed a slide of speakers that would support AirPlay 2. But where is the Beats AirPlay 2 speaker? It’s been two years and we haven’t seen it.
A Beats AirPlay 2 speaker would still need Wi-Fi though. Wi-Fi would be new to the current Beats lineup, but it wouldn’t be the first Bluetooth + Wi-Fi combo AirPlay 2 speaker. Libratone’s versatile Zipp speaker retroactively added AirPlay 2 support to its existing portable Wi-Fi + Bluetooth speakers last year.
Apple is offering Back to School promotions in Australia, New Zealand, Brazil, and South Korea, including free Beats headphones.
Apple has never been big on sales, but there’s something about making everything but the newest models eligible for gift cards extra insulting.
The online shopping giant recently signed a deal to expand the selection of Apple offerings in its store.
It’s the 90th anniversary of Mickey Mouse, so Apple and Disney teamed up for a limited edition version of the Beats Solo 3 Wireless headphones showing off the iconic mouse. The headphones include a gray felt case with Beats and Mickey emblems, a special 90th anniversary Mickey pin, a decal, and of course Mickey is printed on the headphones, too. You can pick up the 90th anniversary Mickey Mouse Beats headphones for US$329.95.
Apple’s wearables business, which includes Apple Watch, AirPods, and Beats headphones, is rising quickly with a 60% revenue increase year over year.
Dave Hamilton and Bryan Chaffin join Jeff Gamet to share their thoughts on a report that Apple is making its own branded over-the-ear headphones, plus they react to Samsung’s AR Emoji feature on the Galaxy S9 smartphone.
KGI Securities analyst Ming-Chi Kuo says Apple is working on a new over-the-ear wireless headphones design that’ll ship with its own logo instead of under the Beats brand.
Kelly Guimont and Andrew Orr join Jeff Gamet to share their thoughts on a report that Jimmy Iovine is planning to leave Apple, plus they offer up some CES 2018 predictions.
Apple quietly introduced a new addition to its Beats headphones lineup on Labor Day: the Beats Studio3 Wireless Headphones.