The Wide-ranging Challenges Now Facing Apple

· John Martellaro · Particle Debris

Apple Park building.

Along with with any other company in this pandemic, Apple is sizing up the multitude of challenges facing it. Customers will adapt.

Will Apple Kill Beats? Probably Not This Year

· Andrew Orr · Link

Beats logo

As shared by The Loop, there is some speculation on whether Apple will end the Beats brand. iMore says Apple should kill it, while 9to5Mac claims to have learned there is no plan to kill it. It started because of a separate rumor that Apple will release over-the-ear headphones under the AirPods brand. Quote from the iMore piece:

If Apple is truly planning to release over-the-ear noise-canceling pair of headphones similar to the Bose 700 has Jon Prosser suggests, it would be incredibly redundant to continue to release Beats as well. The Apple brand is just more valuable to Apple than the Beats brand — plain and simple.

My two cents is that Apple will probably phase out Beats, but not this year. It will be a gradual process over the next 10 years, like how the iPod touch still gets an occasional refresh but otherwise isn’t mentioned. You can’t kill a brand like Beats overnight. Once over-the-ear AirPods come out, and they will, phase one will be complete. There will be an AirPod for each Beats category, because you can’t leave customers hanging without alternatives, thank you very much.

Powerbeats 4 Coming Soon for $149

· Andrew Orr · Product News

Image of black powerbeats 4

Beats made it official: New Powerbeats 4 headphones are coming soon for US$149 with an increase in battery life and the H1 chip.

Beats Appoints New Chief Marketing Officer

· Charlotte Henry · News

Beats by Dr. Dre announced the appointment of Chris Thorne, formerly of EA, The Honest. Co and Forward to lead its global marketing efforts.

Preorder PowerBeats Pro in U.S. and Canada

· Andrew Orr · News

Starting today you can preorder PowerBeats Pro in the United States and Canada. But the shipping date is quickly getting pushed further.

Wireless PowerBeats Could Arrive in April

· Andrew Orr · News

New speculation suggests we might see wireless PowerBeats next month. These would be true wireless without a connecting cord.

The Mystery of the Beats AirPlay 2 Speaker

· Andrew Orr · Link

Zac Hall reminds us that right before Apple announced the HomePod, Craig Federighi showed a slide of speakers that would support AirPlay 2. But where is the Beats AirPlay 2 speaker? It’s been two years and we haven’t seen it.

A Beats AirPlay 2 speaker would still need Wi-Fi though. Wi-Fi would be new to the current Beats lineup, but it wouldn’t be the first Bluetooth + Wi-Fi combo AirPlay 2 speaker. Libratone’s versatile Zipp speaker retroactively added AirPlay 2 support to its existing portable Wi-Fi + Bluetooth speakers last year.

Apple's Black Friday Is Here and Mostly Ho-Hum

· Bryan Chaffin · News

Apple Black Friday Event 2018

Apple has never been big on sales, but there’s something about making everything but the newest models eligible for gift cards extra insulting.

Apple Celebrates Mickey Mouse's 90 Anniversary with Limited Edition Beats Solo 3 Wireless Headphones

· Jeff Gamet · Cool Stuff Found

It’s the 90th anniversary of Mickey Mouse, so Apple and Disney teamed up for a limited edition version of the Beats Solo 3 Wireless headphones showing off the iconic mouse. The headphones include a gray felt case with Beats and Mickey emblems, a special 90th anniversary Mickey pin, a decal, and of course Mickey is printed on the headphones, too. You can pick up the 90th anniversary Mickey Mouse Beats headphones for US$329.95.

Apple Celebrates Mickey Mouse’s 90 Anniversary with Limited Edition Beats Solo 3 Wireless Headphones

Apple Headphones, Samsung's AR Emoji - TMO Daily Observations 2018-02-26

· Jeff Gamet · The Mac Observer's Daily Observations Podcast

TMO Daily Observations Podcast Logo

Dave Hamilton and Bryan Chaffin join Jeff Gamet to share their thoughts on a report that Apple is making its own branded over-the-ear headphones, plus they react to Samsung’s AR Emoji feature on the Galaxy S9 smartphone.