Apple Powerbeats3 Wireless Earphones: $77.99

We have a deal on a pair of Powerbeats3 Wireless Earphones, from Apple’s Beats brand. These earphones feature up to 12 hours of battery life to last through multiple workouts and have secure-fit ear hooks to maximize comfort and stability. They’re $77.99 through our deal.

Will Apple Kill Beats? Probably Not This Year

As shared by The Loop, there is some speculation on whether Apple will end the Beats brand. iMore says Apple should kill it, while 9to5Mac claims to have learned there is no plan to kill it. It started because of a separate rumor that Apple will release over-the-ear headphones under the AirPods brand. Quote from the iMore piece:

If Apple is truly planning to release over-the-ear noise-canceling pair of headphones similar to the Bose 700 has Jon Prosser suggests, it would be incredibly redundant to continue to release Beats as well. The Apple brand is just more valuable to Apple than the Beats brand — plain and simple.

My two cents is that Apple will probably phase out Beats, but not this year. It will be a gradual process over the next 10 years, like how the iPod touch still gets an occasional refresh but otherwise isn’t mentioned. You can’t kill a brand like Beats overnight. Once over-the-ear AirPods come out, and they will, phase one will be complete. There will be an AirPod for each Beats category, because you can’t leave customers hanging without alternatives, thank you very much.

The Mystery of the Beats AirPlay 2 Speaker

Zac Hall reminds us that right before Apple announced the HomePod, Craig Federighi showed a slide of speakers that would support AirPlay 2. But where is the Beats AirPlay 2 speaker? It’s been two years and we haven’t seen it.

A Beats AirPlay 2 speaker would still need Wi-Fi though. Wi-Fi would be new to the current Beats lineup, but it wouldn’t be the first Bluetooth + Wi-Fi combo AirPlay 2 speaker. Libratone’s versatile Zipp speaker retroactively added AirPlay 2 support to its existing portable Wi-Fi + Bluetooth speakers last year.

Apple Celebrates Mickey Mouse's 90 Anniversary with Limited Edition Beats Solo 3 Wireless Headphones

It’s the 90th anniversary of Mickey Mouse, so Apple and Disney teamed up for a limited edition version of the Beats Solo 3 Wireless headphones showing off the iconic mouse. The headphones include a gray felt case with Beats and Mickey emblems, a special 90th anniversary Mickey pin, a decal, and of course Mickey is printed on the headphones, too. You can pick up the 90th anniversary Mickey Mouse Beats headphones for US$329.95.