Apple has a new video out called “Inclusion & Diversity — Open.” It’s a two-minute tribute to the value that an open and diverse workplace can bring to a company like Apple, and it features “68 employees revealing who we are.” In the YouTube description, Apple said, “At Apple, ‘open’ isn’t just a word. It’s our culture. One that embraces faiths, disabilities, races, ages, ideologies, personalities, and differences. Because humanity isn’t singular. It’s plural.” Under CEO Tim Cook, Apple has made a big push to increase the diversity of its work force and executive team. Like other Silicon Valley companies working on this same issue, Apple remains overwhelmingly white and male, even with recent progress. This video is, in part, a sales pitch for people of diverse backgrounds to work at Apple, and it’s a pretty good pitch.
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