Spotify must think Apple Music has the right idea with this original video thing because it’s doing the same thing. Variety reported Wednesday that Spotify has purchased a show called Traffic Jams. Clearly borrowing from Apple Music’s Carpool Karaoke, Traffic Jams puts hip-hop producers and artists in a car and asks them to make a song in the back seat. We Apple fans may be inclined to dismiss this show because it’s a blatant ripoff. Ignore that instinct, though—that’s the way the TV industry works. Folks copy ideas, and sometimes they build on them. Instead, Spotify—which is beating Apple on users—is effectively validating Apple Music’s approach of using original video content to boost its steaming music business. That’s very interesting to me.
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