Unlike Apple’s 70/30 split for in-app purchases, it offers an 85/15 split for subscriptions from customers that stay subscribed for at least a year. But Jacob Eiting writes how that doesn’t really help developers because of subscriber churn.
No matter how great an app is, subscribers are going to churn. Sometimes it’s because of a credit card expiring or some other billing issue. And sometimes it’s more of a pause, and the user comes back after a few months. But the majority of churn comes from subscribers who, for whatever reason, decide that the app just isn’t worth paying for anymore. If a subscriber churns before the 1-year mark, the developer never sees that 85% split. And even if the user resubscribes, Apple and Google reset the clock if a subscription has lapsed for more than 60 days.
Check It Out: Apple’s 85/15 Subscription Split Doesn’t Help Developers Much