Apple highlighted three apps that it said are helping to enable financial wellness for everybody – Ellevest, Goalsetter, and Perch. It also shared the stories of the founders behind these products.

One of the first Black-woman-owned fintech and financial education apps on the App Store, Goalsetter engages kids in a uniquely relevant way: helping them start a savings account and using quizzes, GIFs, memes, and culturally relevant partnerships with celebrities and institutions to teach them and their families about saving, spending, building personal wealth, and more. For one national campaign with a mission to get 1 million Black and Brown kids saving, Goalsetter has partnered with several organizations equally committed to changing the financial futures of Black and Brown kids and families.

Check It Out: Apple Highlights Apps to Improve Financial Wellness

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