Lucas Matney wrote for TechCrunch and asked if Apple can keep the AR industry alive.
AR startups have already been struggling and hardware efforts have largely cratered. The software platforms have had some success building what Apple hasn’t or won’t for niche enterprise customers, but as the economic realities shift, all bets are off.
First, I don’t think there’s much of an AR industry right now to keep alive. We have a scattering of AR features on iPhones and Androids, but right now it still seems niche. Second, in my biased opinion as an Apple blogger, I think Apple is the one to truly make AR mainstream. As an example, Apple didn’t invent the cellphone, but the iPhone transformed our lives and the cellphone industry. For the company to do the same with AR, we need an AR headset.
Check It Out: Is Apple the Company That Can Transform the AR Industry?