Great analysis as usual by Ben Thompson. He writes how the Apple News subscription might be good for certain publishers, and bad for others.
To that end, I am sure that a significant number of publications will sign up for Apple’s offering; clearly the company is confident enough to leak a date. And, frankly, many publications should: most publishers are already locked into the volume game when it comes to their editorial direction, and Apple News subscription payouts will be additive to the bottom line.
The main thing that concerns me is how revenue will be driven by clicks. I hope that Apple News doesn’t become a flood of yellow journalism.
Check It Out: How Apple News Affects Publishers