Apple News Has Problems But Privacy Isn’t One of Them

Hot takes abound in the wake of a report from DigiDay about how publishers are frustrated with Apple News. One of the cited issues is a lack of user targeting, which is great for users. One problem I see with Apple News is that the rumored News subscription might reward clickbait. But privacy is a big reason why I use Apple News. I can put up with ads, but the less time I spend on publishers’ websites infested with trackers, popups and autoplaying videos, the better. I have my favorite sites I subscribe to, but I do it through Apple News so the companies can’t sell my credit card information.

And while publishers remain frustrated with Apple News as a source of revenue, some said they appreciate where Apple is coming from. β€œI respect Apple and that they believe in privacy,” one source said. β€œIt just makes it incredibly challenging to sell there.”

Check It Out: Apple News Has Problems But Privacy Isn’t One of Them

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