BBC News published an inside look into “Why Amazon knows so much about you.”
“They happen to sell products, but they are a data company,” says James Thomson, one of the former executives interviewed.
“Each opportunity to interact with a customer is another opportunity to collect data.”
Founder Jeff Bezos frames it in terms of being a “customer obsession”, saying the firm’s first priority is to “figure out what they want, what’s important to them”.
Check It Out: How Jeff Bezos Built a Data Collecting Empire