William Shatner Set to Head into Space With Jeff Bezos's Blue Origin

William Shatner is heading into space. For real. He will join a flight by Jeff Bezos’s space travel company Blue Origin on 12 October, BBC News reported.

Aged 90, the actor will become the oldest person to have flown into space. “I’ve heard about space for a long time now. I’m taking the opportunity to see it for myself. What a miracle,” Shatner said in a statement. Shatner will be joining three other people aboard Blue Origin’s New Shepard rocket for the company’s second human spaceflight. Amazon founder Jeff Bezos joined the first crewed flight in July, along with his brother, an 82-year-old pioneer of the space race and an 18-year-old student.

[Image credit: Bryan Regan / Shutterstock.com]

How Jeff Bezos Built a Data Collecting Empire

BBC News published an inside look into “Why Amazon knows so much about you.”

“They happen to sell products, but they are a data company,” says James Thomson, one of the former executives interviewed.

“Each opportunity to interact with a customer is another opportunity to collect data.”

Founder Jeff Bezos frames it in terms of being a “customer obsession”, saying the firm’s first priority is to “figure out what they want, what’s important to them”.

A Fantasy Conversation: Bezos and Cook Chat About Amazon Echo

Two very interesting things happened this week. First, we heard that Apple may be making its own Siri-powered Echo-like device, to be announced at WWDC. Later in the week, we heard that Amazon will now bring its video app, Prime Video to the Apple TV. Mere coincidence? John, just for fun, imagines a recent, fictional conversation between Jeff Bezos and Tim Cook.