Paywalled article from the Wall Street Journal. If advertisers could beam ads directly into our brains so there was zero chance of escaping them, they would absolutely do it. We don’t have that capability yet, so meanwhile dashboard screens in your car are the next frontier.
On future screens, local restaurants, doctors’ offices and other services could target ads based on typical driving routes. An insurance company could offer lower rates for cautious drivers, while car makers could use system data to offer service on an aging part before it blows. Some envision a world where users could start watching a TV show at home, then with a voice command continue watching the same program in the car. Others are working on allowing users to order and pay for gasoline and coffee on their screens.