Apple Card, which will be released this summer, isn’t the company’s first Apple credit card idea. Steve Jobs first thought of it in 2004.
The year was 2004…Steve thought the time was right for Apple to offer its own credit card. He would call it … (drum roll)… Apple Card…Alas, the Apple Card never saw the light of day. Steve worked to create a partnership with MasterCard, but apparently he couldn’t get the terms he wanted—so he pulled the plug.
Interesting story. The article also includes marketing materials the company created at the time. Edit: As it turns out, this wasn’t the first Apple Card either. In 1992/1993, The Mac Observer’s Dave Hamilton worked on an Apple credit card during a previous career at Citibank.