Tim Cook addressed the TIME 100 Summit Tuesday. There, he encouraged people to put down their iPhones. He even said he turned off push notifications from lots of apps, reported Techcrunch.
Today, when users install new apps they often say “No” to push notifications. And with Apple’s new tools to control notifications, users are now actively triaging which apps can get in touch. In fact, that’s what Tim Cook says he did, too. “If you guys aren’t doing this — if you have an iPhone and you’re not doing it, I would encourage you to really do this — monitor these [push notifications],” the CEO suggested to the audience. “What it has done for me personally is I’ve gone in and gutted the number of notifications,” Cook said. “Because I asked myself: ‘Do I really need to be getting thousands of notifications a day?’