Apple announced on Wednesday that the App Store’s billings and sales generated US$643 billion in 2020, in spite of the COVID-19 pandemic.
2020 Billings & Sales
This figure was determined through a study [PDF] by economists from Analysis Group. Apple provided support to the study and claims its conclusion is independent.
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The conclusion is that the App Store supports small businesses, saying that the number of small developers around the world increased by 40% since 2015 and make up 90% of App Store developers.
The study defines small developers as those with fewer than 1 million downloads and less than US$1 million in earnings across all their apps in a given year. Additionally, more than 1 in 4 small developers who sell digital goods and services on the App Store have grown their earnings by an average of at least 25% each year for the past five years.
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