App Store Q1 2019 Shows Downloads Fell for First Time Since 2015

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Morgan Stanley shared some data that show App Store downloads fell 5%, its first decline since 2015.

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App Store Downloads

CNBC’s Kif Lessing wrote a Twitter thread in which he shared the findings.

One hypothesis the analysts put forth is that the download decline could be caused by big companies like Netflix and Spotify removing the ability to subscribe within their iOS apps.

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