Apple Plans Holiday Shutdown of iTunes Connect December 23-27

App Store Christmas Wreath

Apple announced Tuesday a holiday shutdown of iTunes Connect, the portal for the App Store, iTunes, and iBooks. This is an annual event, and this year’s shutdown is scheduled for December 23rd through December 27th.

App Store Christmas Wreath

Apple’s iTunes Connect Shutdown Announcement

The busiest season on the App Store is almost here. Make sure your apps are up-to-date and ready for the holidays. New apps and app updates will not be accepted December 23 to 27 (Pacific Time), so any releases should be submitted, approved, and scheduled in advance. Other iTunes Connect and developer account features will remain available.

With the new App Store on iOS 11, you can let customers know about promotions, upcoming features, and events within your app at any time using the promotional text field. Your app’s promotional text appears at the top of the description and is up to 170 characters long.

The shutdown affects content and app submissions. As noted in Apple’s post, reports and other automated tools in iTunes Connect will remain accessible during the shutdown.

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