Apple Podcasts is Popular Worldwide Except South America

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Apple Podcasts dominate the world as the most popular podcasting platform…except South America, where Spotify—although new to podcasting—has already taken over (via Voxnest).

[Spotify Subscriber Numbers Beating Apple Music]

South America Podcasts

Spotify’s biggest reason for dominance is the fact that it’s available on Android, while Apple Podcasts is not. Currently Android has 75% of the worldwide market while iOS has 24%.

apple podcasts versus spotify podcasts

The next big market for Spotify podcasts could be India, which is one of the fastest growing markets for podcasts.

[New Apple Podcast Rules Aim to Clean up Episodes]

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