Apple Web ad targets Windows 7 upgraders.
Apple has targeted PC users interested in other ads, too.
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Google searches for Windows 7 often return ads from Apple that claim “There’s never been a better time to switch to a Mac,” and the company also released several commercials in its Get a Mac series suggesting Windows users should consider a Mac before upgrading to Windows 7.
Microsoft’s commercial stumble with Windows Vista left many potential customers wary of upgrading to Windows 7. Apple has been playing on those concerns with its marketing campaign, and will likely continue targeting Windows 7 users as potential switchers with more ads.
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