Apple TV’s Viewing Hours Rose 36 Percent in December, Apple Says

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Credits: Apple

Apple says total hours viewed on Apple TV rose 36 percent in December 2025, a new monthly engagement record for the service. Apple also says its shows and films have won 672 awards and drawn 3,085 nominations to date, and that its film “F1” became the highest-grossing sports movie.

Apple iPhone 18 Pro 2up
Apple's services statistics come from its own newsroom recap, separate from September's hardware event. Image: Apple

All three figures come from a single Apple newsroom page, published January 12, 2026, that rounds up 2025 performance across every Apple service. It is the most recent primary source for Apple TV statistics available.

Key facts

Key factsDetail
Viewing hours, December 2025Up 36 percent, a monthly engagement record
Awards to date672 wins
Award nominations to date3,085
“F1” distinctionHighest-grossing sports movie, Apple says
SourceApple newsroom page dated January 12, 2026
Apple iPhone 18 Pro Photos app Apple Reference Image
The Apple TV app ships as part of iOS 27 and Apple's other current platforms. Image: Apple

Apple’s own numbers for Apple TV

Apple frames the December 2025 viewing increase as a new monthly engagement record, without naming which titles drove it or publishing a subscriber count to go with it. The 672 award wins and 3,085 nominations are presented as a running cumulative total for the service, not a 2025-only figure, and Apple does not break either number down by show, film or award body.

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Apple published these figures on the same page that recaps the App Store, Apple Music, Apple Pay, Apple Wallet, Apple Maps, Find My, Apple Fitness+, Apple Podcasts, Apple News and Apple One, all in one January 2026 roundup. Apple TV is one line item among many rather than the subject of its own dedicated report, which is why the three figures above are the entire Apple TV section of that page.

Apple iPhone 18 Pro 2up
Apple TV's viewing gains span devices including iPhone 18 Pro. Image: Apple

“F1” became the highest-grossing sports movie, Apple says

Apple credits “F1” specifically as reaching that distinction, without publishing a box office figure alongside the claim in this material. It is the only individual title Apple names in its 2025 services recap, ahead of any of the dated series and films covered elsewhere in this Apple TV coverage.

That single mention stands out because everything else in the same recap is presented as an aggregate figure across the whole service, not a single title. Apple chose to single out one film by name for this particular distinction, while leaving the 672 awards and 3,085 nominations as an unattributed total across everything Apple TV has produced.

The live sports already on Apple TV

Live sportLeague or series
Formula 12026 season
SoccerMLS
BaseballFriday Night Baseball, MLB

Apple’s 2026 slate release names these three as the live sports carried on Apple TV for the year, alongside the scripted series and films covered separately. It does not publish viewership figures for any of the three individually. “F1,” the film Apple credits with becoming the highest-grossing sports movie, is a separate title from Apple’s Formula 1 live race coverage, though both share the same sport. Apple’s January recap names the film, not the live races, for the box office distinction.

Where this fits the rest of Apple’s services scorecard

The same January 2026 recap credits the App Store with 850 million average weekly users across 175 countries and Apple Pay with operating in 89 markets, giving Apple TV’s growth some company rather than standing alone. Closer to home, iPhone 18 Pro and iPhone Duo both run the TV app out of the box, and iOS 27, arriving September 14, does not change how any of these figures were counted for 2025. AirPods 5, on sale from September 18, is one more device that plays Apple TV audio, though Apple’s recap does not credit any single device for the 36 percent increase.

What Apple has not said

  • No 2026 viewing-hours figure yet; the 36 percent increase covers December 2025 only.
  • No subscriber count for Apple TV, in this or any other cited source.
  • No per-title breakdown behind the 672 awards or 3,085 nominations.
  • No box office number attached to the “F1” claim.

Today is Saturday, September 12, 2026. Apple’s next services recap, if it follows the same January pattern as this one, would not be expected until January 2027. Between now and then, Apple’s only other Apple TV updates are the dated premieres already confirmed for this autumn: Brothers, Small Prophets, Matchbox The Movie, Nocturne and Way of the Warrior Kid, each covered in Apple’s own press releases separately from this services scorecard.