Apple has not published a standalone monthly price for Apple TV. What Apple has published, on a newsroom page dated September 8, 2026, are the three Apple One bundle prices that include it: Individual at $21.95, Family at $27.95 and Premier at $39.95 a month in the United States.
That leaves Apple TV in an unusual position among Apple’s subscription services: it is the headline reason many people buy an Apple One plan, yet Apple prices it only as part of that bundle, never on its own. Apple Music sits in the same position. Apple Arcade does not; Apple gives it a standalone price of its own, which makes it the one useful comparison point available in this material.
Key facts
| Key facts | Detail |
|---|---|
| Apple One Individual | $21.95/month |
| Apple One Family | $27.95/month |
| Apple One Premier | $39.95/month |
| Apple TV standalone price | Not published |
| Source | Apple newsroom page dated September 8, 2026 |
Where Apple TV sits inside Apple One
Apple TV is one of the services bundled into every tier of Apple One, alongside Apple Music and Apple Arcade. Apple’s September 8 release confirms the three bundle prices and the date they were current, but it does not break out what portion of any tier’s price is attributable to Apple TV specifically. The only individually priced service named in that same release is Apple Arcade, at $6.99 a month with a one-month free trial, which exists as both a standalone subscription and an Apple One component. Apple TV has no equivalent standalone listing in the material Apple has published.
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Market availability, as Apple documents it
| Apple One tier | Where it is available |
|---|---|
| Individual and Family | 100+ markets |
| Premier with Apple Fitness+ | 20+ markets |
| Full Premier bundle | United States, Canada, Australia and United Kingdom |
That tiered rollout means the version of Apple One that includes Apple TV is not the same everywhere. A buyer outside the US, Canada, Australia or UK can still get Apple TV through Individual or Family, but the full Premier bundle, and the Fitness+ access that comes with it, is not universally sold at Apple’s published tiers. Apple’s own figures describe this as a market-by-market rollout rather than a single global price list, which is consistent with how Apple has handled other services expansions, such as Apple Fitness+ itself reaching 28 additional countries and regions in December 2025.
What the one comparable price tells us
Apple Arcade’s $6.99 standalone price, sitting next to Apple One’s $21.95 Individual tier, is the closest thing Apple has published to a per-service reference point. It is not enough to calculate what Apple TV alone would cost, because Apple has never listed Apple TV, Apple Music, Apple News+ or Apple Fitness+ with individual prices of their own. Any number attributed to a standalone Apple TV subscription beyond the Apple One bundle price is not something Apple has published.
iCloud+ storage is the other service Apple prices on its own, separate from Apple One, starting at $0.99 a month for 50GB and rising to $59.99 for 12TB. Apple publishes that price list in full, the same way it publishes Apple Arcade’s standalone price. Apple TV remains the odd one out among the services Apple One bundles: it has no equivalent price list of its own.
Where this fits Apple’s other September pricing
Apple confirmed these Apple One prices the day before its September 9 keynote introduced iPhone 18 Pro and iPhone Duo. iOS 27 arrives free on September 14 and does not change any Apple One or Apple TV pricing. Apple’s keynote recap did not mention Apple One or Apple TV pricing at all, since the newsroom page confirming it was published a full day earlier. AirPods 5 reaches stores the same September 18, and its product page does not mention Apple One or Apple TV pricing either; the two subjects live on entirely separate parts of Apple’s site.
What Apple has not said
- No standalone monthly price for Apple TV outside an Apple One bundle.
- No breakdown of how much of any Apple One tier’s price is attributable to Apple TV.
- No date for when the current Apple One prices took effect, beyond the September 8, 2026 confirmation.
Today is Saturday, September 12, 2026. The September 8 newsroom page remains the most recent primary confirmation of these figures.