Apple Racial Equity and Justice Initiative Webpage
The Apple Racial Equity and Justice Initiative focus on the company’s focus on education, criminal justice reform, and economic equality:
We continue to be reminded that certain uncomfortable truths about our society are ignored, silenced, and sidelined. Comfort can no longer come at the expense of change for communities of color. As global leaders in technology and business, we have an urgent responsibility to dismantle systemic racism and grow opportunities for people confronting it every day. Our Racial Equity and Justice Initiative (REJI) is a long-term effort to help ensure more positive outcomes for communities of color, particularly for the Black community. We’re beginning with a $100 million commitment. And our commitment will endure until there is enduring change.
There is also a quote from Lisa Jackson, the vice president who is fronting much of the work:
Inequality can’t be ignored. We’re committed to helping create the positive outcomes communities of color deserve.
The launch coincides with the start of Black History Month. Apple also commissioned thirty Black artists to photograph their hometown, amongst other things, to mark it.