Hulu Pause Ads have arrived, but they will be still images instead of a video ad (via TechCrunch).
Hulu Pause Ads
Most of Hulu’s 25 million subscribers are on the ad-supported plan, and they will soon see more ads other than the commercial-style ads.
Hulu Pause Ads will be subtle, like “a car billboard on the side of the road.” They will appear on the right side of the screen in an effort to be less distracting. Ads will be images and not videos because advertisers “don’t want to create a 30-second ad that the viewer doesn’t see because they’ve left for the kitchen or the bathroom, or because they unpause the show five seconds into the ad.”
Further, ads won’t show up on content rated TV-MA, and advertisers can target or avoid genres. Hulu Pause Ads will be launched in the second quarter of 2019.