Apple Hampers Mac App Store Discoverability by Removing Several Categories

Apple removes some categories from Mac App Store

One of the biggest problems with Apple’s Mac App Store is discoverability, and it doesn’t look like that’s improving because the company just removed several categories. The change means more apps will be grouped into fewer categories, potentially making it harder to find what you want.

Apple removes some categories from Mac App Store
Apple’s reduced category options in the Mac App Store

Apple confirmed the change was intentional in a Twitter exchange with the developers of the Debit & Credit app. The developers asked why the categories were missing and Apple replied, “As it turns out, what you are noticing is expected behavior.”

The now missing categories include:

  • Education
  • Entertainment
  • Finance
  • Health & Fitness
  • Lifestyle
  • Medical
  • News
  • Sports
  • Travel
  • Reference
  • Weather

Considering categories have been a handy tool to help with discoverability in the Mac App Store—meaning finding new apps that are useful in a sea of titles—taking some away feels like a big step backwards. Now if you’re looking for finance-related apps you’ll have to look in Business. Or maybe Productivity.

For developers that’s especially frustrating because now it’ll be harder for potential customers to find their apps.

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I’m normally willing to give Apple the benefit of the doubt on most things. But this is just plain stupid. It’s stupid no matter how you look at it, and it does nothing to make the customer experience better.


I agree with Lee. Very bad behavior by Apple. I’d sure like to hear WHY they think this is a good thing. This will discourage developers IMOP.

Lee Dronick

If anything I want more categories, or sub categories.

Lee Dronick

Apple replied, “As it turns out, what you are noticing is expected behavior.”

Dumb ass behavior on Apple’s part.