Podcast Listeners Turning to Spotify in Some U.S. States

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Spotify’s investment in podcasts appears to be starting to pay off. In some U.S. states, listeners are moving away from Apple and towards the service traditionally associated with music streaming.

Spotify Challenging For Podcast Supremacy

According to a new report by Voxnest, as of March, Spotify had only claimed New Jersey from Apple. However, it was briefly the leading podcast provider in both California and New York at points during the first quarter of 2020. Furthermore, it has taken over from Apple in a few countries, notably Australia and Ireland.

Alongside its recent results, Spotify revealed its podcast catalog now topped over 1 million.  It’s important not to overstate what’s happening. Apple still dominates the podcast space globally and in key markets. However, its rival’s increased focus in this area is certainly starting to pay off.

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And clearly there’s a push from companies that can benefit from more than one player in podcasts, like Voxnest (above). But trying to claim particular States, does seem to be splitting hairs. Like claiming higher sales in this supermarket than another supermarket. Maybe this is fluid and changes forward and back, or there’s a trend. Who really knows? Here in Australia, Spotify is THE popular music streamer, being years ahead of Apple Music. I was offered any Spotify channel I like to block the noise for 45 minutes in one of those big round medical scanners. Don’t know if that… Read more »