When Tim Cook first showed-off the Apple Watch it was not necessarily clear what it was for. But, said James Titcomb at the Telegraph, it has proved to be a success.

New gadgets rarely come out of the gates fully formed; technology is an iterative process. The problem for Cook was that the company’s previous products had delighted instantly. The appeal of the iPod and iPhone were obvious as soon as they were touched. The Watch, by contrast, has been that rare thing for Apple: a slow burner. Unlike its predecessors, which were close to the finished item when launched, the original Apple Watch felt like a prototype, one that has since developed it out in the open. More recent versions have dramatically improved. Apple has dispensed with any pretence of the Watch being a luxury good, and stopped attempting to squeeze aspects of the iPhone onto its small screen.

Apple’s glass cube retail store on Fifth Avenue is reopening, and it’s bedecked with rainbows to celebrate.

A filming crew was posted outside the cube, grabbing shots of passers-by photographing themselves with the new design. One of the crew members told Quartz they were filming “a new commercial” for Apple about the relaunched store, but wouldn’t go into any further detail.

I think it looks great.

Featured image credit: Quartz/Mike Murphy

Qualcomm will expand use of its 5G chips into mid-priced phones. Reuters reported the shift from being almost exclusively in top-end phones will happen in 2020.

Qualcomm is already supplying phone makers such as Samsung Electronics Co Ltd (005930.KS) with chips for 5G wireless data networks, which are expected to be faster than current 4G and LTE networks. But those chips have typically been from the San Diego chip suppliers’ most expensive line, its Snapdragon 8 series. Qualcomm said in remarks prepared for the IFA tech fair in Berlin that it plans to add 5G capabilities to its lower-cost Snapdragon 6 and 7 series devices, which could make 5G phones available at lower prices than the current models, mostly flagship devices priced at a premium. Qualcomm’s 6 and 7 series Snapdragon chips are found in devices from Lenovo Group Ltd’s (0992.HK) Motorola, Xiaomi Corp (1810.HK), Oppo and Vivo that retail in the $300 range.