Improved privacy and security is a big part of iOS 13. Apple is also used its release to highlight the data collection practices of Facebook and Google. As Kate O’Flaherty noted at Forbes, this could put them under a lot of pressure.

People are certainly becoming more aware of the way their data is used, following incidents such as the Cambridge Analytica scandal. In this context, many of the changes could be seen as a direct blow to Apple’s rivals Google and Facebook: iOS 13 highlights their data collection practices and gives iPhone users the opportunity to stop them. In this way, it’s an attack on Facebook and Google’s business models. It’s true: There are many apps that track you and collect data on you, and iOS 13 will affect all of these. But it is also worth considering the position that Apple holds in the market. When Apple speaks, people listen.

Netflix is going to be under a lot of pressure come November when Apple TV+ and Disney+ launch. Variety reported on boss Reed Hasting’s comments to the Royal Television Society Friday, in which he looked ahead to what comes next.

“While we’ve been competing with many people in the last decade, it’s a whole new world starting in November…between Apple launching and Disney launching, and of course Amazon’s ramping up,” said Hastings, who also cited NBCUniversal’s coming Peacock service. “It’ll be tough competition. Direct-to-consumer [customers] will have a lot of choice.” He said Netflix would continue to hew closely to its core strategy of offering content for binge viewing, the phenomenon it helped create. That means the service isn’t moving into live sports, as Amazon Prime Video has, and won’t experiment much with different release models, including for its expanding catalogue of original films. “They may have a qualifying run for theatrical, but it’s fairly small.”