Why Does Apple Price Products Like This?

Jason Snell shares three things for Apple users to expect when they’re expecting a new product. Sometimes the price isn’t right and Apple doesn’t sell as many units as it hoped. But reports are saying the AirPods Max are already backordered until March, so it’s a good start.

Today’s Apple seems to be executing a different strategy, pricing their products a bit higher in order to provide some room for sales, deals, and other marketing efforts.

Fully Functional Apple I in Original Box Signed by Steve Wozniak Up for Auction

A fully functional Apple I signed by Steve Wozniak with rare original box is up for auction with a starting bid of US$50,000. The set includes: original Apple-1 board, original Apple-1 box, signed inside the lid in black felt tip by Steve Wozniak, “Woz”, original Apple Cassette Interface (ACI), original Apple-1 Operation Manual, original Apple Cassette Interface manual, a vintage Apple-1 power supply, a vintage Datanetics keyboard in wooden case, a vintage 1976 Sanyo monitor, and a vintage Panasonic cassette player. This Apple-1 computer was restored to its original, operational state in September 2020 by Apple-1 expert Corey Cohen, and a video of it running and functioning is available upon request. A comprehensive, technical condition report prepared by Cohen is available to qualified bidders; he evaluates the current condition of the unit as 8.0/10. Bidding starts December 10 until December 17.