It looks like ending free trials didn’t deter users signing up to Disney+. The streaming service got a nice boost over the holiday weekend, thanks to the arrival of Hamilton. The hit musical helped the service get.a 74 percent increase in subscribers from the four previous weekends, according to TechCrunch.

According to new data from app store analytics firm Apptopia, Disney’s streaming service saw a big jump in downloads over the July 4 holiday weekend in the U.S., following the worldwide debut of “Hamilton” on Friday, July 3rd. Between Friday and Sunday, that translated to over half a million new global downloads (752K+) for the Disney+ mobile app, excluding India and Japan. Some 458K+ of those downloads were in the U.S, the firm estimated. These figures represent a 46.6% increase over the average seen during the previous four weekends in June (Friday through Sunday), Apptopia noted.

Gavin Ivester is currently VP of Design at Bang & Olufsen. He started his career at Apple though, working on the PowerBook. He told TechRader how the product took shape.

The ergonomic goal was to get that front edge to be as thin as possible, for comfort, assuming you would use the laptop on a desk.  The breakthrough came from a system integration engineer named Jonathan Krakower, who proposed we push the keyboard back, and then put the battery in one of the now-empty front corners, and the disc drive in the other corner.  That left a space in the middle for some kind of cursor control, and trackballs were the best solution at that moment… My challenge was then to design options to bring that layout idea to life as a product, prototype them, test them with real users, and design better ones until we either had a final design or proved it would never work.