Over the last few months, there have been a number of changes in Apple’s top executive team. They include the departure of Angela Ahrendts and Bill Stasior, as well as the promotion AI boss John Giannandrea to the executive team. On their own, most of the moves are only somewhat interesting. When looked at together, they indicate a shift in focus for Apple, according to a report in the Wall Street Journal.

The changes, which can be traced back to last year, have included high-profile hires, noteworthy departures, meaningful promotions and consequential restructurings. They have rattled rank-and-file employees unaccustomed to frequent leadership changes and led Apple to put several projects on hold while new managers are given a chance to reassess priorities, according to people familiar with the matter.

Apple’s so-called shift to services, largely prompted by falling iPhone sales, has been much discussed, not least here on TMO. However, there’s a reason for that – it matters, profoundly, to the future of the company. On March 25th a number of services are expected to be unveiled by the company at a special event. Axios reporters Sara Fischer and Ina Fried nicely summed up where the company is in this transition, why it is happening, and what we can expect next.

What started out as cloud storage and extended support contracts, Apples’ “services” revenue sector has expanded to include Apple Music and will soon likely expand further to news, video and gaming. Apple has made an aggressive push into media and entertainment over the past year, which has sparked rumors that it could one day sell a bundled subscription, where consumers could potentially pay one fee for an array of entertainment and media services.