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UK Approval for Apple Watch ECG Could Take Years

Andrew Orr ·

U.K. regulatory approval for Apple Watch ECG feature could take years. Ben Lovejoy reached out to the Medicines and Healthcare products Regulatory Agency.

You may need to carry out a clinical investigation as part of the process to obtain a CE marking for your medical device. You must inform MHRA if you are planning to do this at least 60 days before starting your investigation [providing] some basic details about the investigational device, the intended population, the type of study, and estimated application date.

It turns out that Apple only got FDA approval one day before the keynote. It’s probable that Apple has been working with UK regulatory bodies all along, and that process just takes longer than here in the U.S.

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Clearing Up Misinformation About That Facebook Phone Number Ad Thing

Andrew Orr ·

What I call the “Facebook phone number ad thing” has been in the news a lot. Facebook confirmed it uses your two-factor authentication phone number for advertising purposes. But let’s cut through the clickbait headlines.

One of the many ways that ads get in front of your eyeballs on Facebook and Instagram is that the social networking giant lets an advertiser upload a list of phone numbers or email addresses it has on file; it will then put an ad in front of accounts associated with that contact information.

Facebook is not handing out your phone number to advertisers. What is happening is if an advertiser already has a phone number, they can go to Facebook and say: “Please show an ad to the profile with this phone number.” The only difference now is that Facebook uses your two-factor authentication number for this, even if you haven’t put your phone number in your profile elsewhere. Still sh*tty though.

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The Guy Who Named the iMac Says iPhone Naming Sucks

Jeff Gamet ·

Ken Segall, the guy who came up with the iMac name, says Apple has totally blown it with the iPhone naming convention—or lack of convention. He says it’s confusing, and mixing Roman numerals with letters, and making those letters seem arbitrary at best. He says in a blog post,

Last year’s models set new standards for complexity. We had an 8, 8 Plus, X and SE. That’s two numbers, one Roman numeral, one paring of letters, plus an odd numerical gap between 8 and 10. Or, in Apple lingo, between 8 and X.

Now we have Roman numerals and letters, and odds are it’ll get worse next year with the iPhone X2. He adds, “Then, one year later, the Holy Grail of bad product naming will be within Apple’s grasp. An iPhone X2S will feature a Roman numeral, a number and a letter, all in one name.” Yep. Good luck with that one, Apple.