Beddit, a sleep company acquired by Apple, is selling a new 3.5 version of its Beddit Sleep Monitor for US$149.95.

The Beddit Sleep Monitor 3.5 isn’t a radical change from the previous 3.0 version. It’s still a 2mm thin strip that you lay above your mattress and power via USB. It connects to an iPhone app for sending sleep tracking data to the Beddit app and Apple’s Health app (with permission), and it’s still advertised as not requiring a “wearable” like the Apple Watch — although Beddit has an Apple Watch app for tracking naps.

Lily Hay Newman put together a great guide to data breaches. It covers the history of breaches like Equifax, Marriott, Quora, and others.

Think of data breaches as coming in two flavors: breaches of institutions that people choose to entrust with their data—like retailers and banks—and breaches of entities that acquired user data secondarily—like credit bureaus and marketing firms.

Backed by the Mozilla Foundation, NYU Law, the University of Dundee, and others, technology could soon get a trust label called Trustable Technology Mark.

Enter the Trustable Technology Mark. It’s like being certified organic, but for the Internet of Things. Supported by the Mozilla Foundation, NYU Law, the University of Dundee, and other institutions, the trustmark–a phrase for a logo that signifies a certification of some kind–aims to recognize companies building connected devices that have stellar data and privacy practices, are transparent and secure, and have some guarantee of longevity.

Hopefully there are rigorous standards that companies need to meet before getting this trust label. Because the aforementioned “certified organic” label is meaningless.

Apple is trying to acquire an Israeli drama starring Richard Gere for its video platform. Since it’s a violent drama, some people believe Apple might be stepping around its family-friendly image.

“Nevelot,” is a gritty thriller that follows two veterans who go on a killing spree, on the belief that the youth of today do not understand the sacrifices made by previous generations. The title of the show itself translates to “Bastards,” meaning it is likely to be renamed for Western audiences.

It’s strange that Apple would suddenly chase after a violent show. So strange that I think it’s unlikely. If Apple does acquire Nevelot it will most certainly be sanitized.