Some of the Best Tech Ads in Last 35 Years

This is far from a comprehensive list of the best tech ads in the last 35 years, but it’s a quick trip back in time to some of the best. Writing for TechCrunch, Sarah Wells offers thoughts and the videos for several Apple spots; the annoying (but definitely successful) “Dude, you’re getting a Dell” spot; Sprint’s “Can You Hear Me Now?” spot; and a compelling Google spot.

With stunning visuals (most of which were not CGI) and captivating choreography, Jonze breathes life into a product that got mixed reviews after its release in February. This made us think, what other tech commercials have grabbed our attention in the last 35 years and transformed how we think about technology?

Analysis: Amazon's Plans for a Family Robot

Back in April, we learned that Amazon is working on a family robot. Now, LoupVentures  has gone into considerable detail in its analysis of this project. In part: “Amazon’s robot could open up new market opportunities. According to The Information, Amazon has considered offering home insurance. By having real-time monitoring of homes, the Amazon robot could monitor and notify a human in instances of theft, fire, or in-home hazards (i.e. an infant wondering near stairs), thereby mitigating the cost of a claim and lowering premiums. Lastly, Amazon has highlighted they want to deliver packages to your home when you are not there. We feel consumers would be more comfortable letting couriers into their homes if a robot could monitor the drop-off.” Are you ready?

Setapp 1-Year Subscription: $69

Our friends at Stack Commerce put together a great deal for us on Setapp from MacPaw. With one subscription, you get access to more than 60 curated apps all in a single, easily navigable library. One year is normally $119, but it’s $69 through our deal.

The MacBook Touch Bar Helps Customers who need Accessibility

Redditor u/cozygodal shared a story of using the MacBook Touch Bar. A lot of Apple customers (including the press) don’t like the Touch Bar and think it’s a gimmick. But u/cozygodal found it helpful for their dyslexia.

I would love to spotlight a specific use-case for the Touch Bar that maybe not a lot of people notice. I have dyslexia and a really hard time to spell words correctly. Taking notes in class is hard because I write so slow and it is a a lot harder to discuss my notes with classmates because nobody can read a dame word.

And a that point the MacBook Pro came in. You can see the words while typing and that is a godsend. I’m so much faster it is unbelievable like a switch in my brain is turned on. If you are telling me a word I cannot spell it in my head I had to memorized every single word I know like a foreign language and I can recall my memory so much faster with the pictorial representation of words in the touch bar.

Thank you Apple for making my life a lot easier 🙂

What is the Strategy With the Apple Health Platform?

Over on Quora, a website where you can ask questions, someone asked: “What is Apple’s strategy with their health platform?” User Mills Baker gave an interesting answer, saying that the Apple health platform aims to fill a void that other tech companies are unable to fill.

For various reasons from fragmentation to consumer concern about data collection and privacy, Samsung, Google, Facebook, Amazon, and so on (including most Android hardware companies) cannot develop advanced health-related features and incorporate them into their products. Nowhere does a tightly-controlled, individual-user-oriented, “device-restricted” product ecosystem make more sense than with sensitive health records and holistic measurement / presentation / usage. Apple will probably remain most-trusted, most-reliable, and most usable in this area for a long time.