Apple’s September 9 event produced two iPhone 18 Pro models from $1,199, two AirPods 5 models from $129, an iPhone Duo from $1,999, an Apple Watch Series 12 from $399 and an Apple Watch Ultra 4 from $799. Here is every number Apple has put on the record, in one place.
The figures below come from Apple’s press releases for the iPhone 18 Pro, iPhone Duo, AirPods 5 and the new Apple Watches, and from Apple’s Store pages for the storage-tier prices.
Every price, pre-order date and release date
| Product | Price | Pre-order | Availability |
|---|---|---|---|
| iPhone 18 Pro (256GB) | $1,199 or $49.95/month for 24 months | Sept. 12, 5 a.m. PT | Sept. 18 |
| iPhone 18 Pro Max (256GB) | $1,299 or $54.12/month for 24 months | Sept. 12, 5 a.m. PT | Sept. 18 |
| iPhone Duo (256GB) | $1,999 or $83.29/month for 24 months | Oct. 16, 5 a.m. PT | Oct. 23 |
| AirPods 5 | $129 | Sept. 9 | Sept. 18 |
| AirPods 5 with Wireless Charging Case | $149 | Sept. 9 | Sept. 18 |
| Apple Watch Series 12 | From $399 | Sept. 9 | Sept. 18 |
| Apple Watch Ultra 4 | From $799 | Sept. 9 | Sept. 18 |
| Apple Watch SE 3 (existing model) | From $249 | On sale | On sale |
| iOS 27 and watchOS 27 | Free | n/a | Sept. 14 |
The iPhone 18 Pro ships in more than 65 countries and regions on September 18, with 20 more on September 25. iPhone Duo reaches more than 70 countries and regions on October 23, with 28 more on October 30. The new Watches are in stores on September 18 in the US and more than 50 other countries and regions.
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Every storage tier, priced
| Model | 256GB | 512GB | 1TB | 2TB |
|---|---|---|---|---|
| iPhone 18 Pro | $1,199 | $1,399 | $1,799 | $2,399 |
| iPhone 18 Pro Max | $1,299 | $1,499 | $1,899 | $2,499 |
| iPhone Duo | $1,999 | $2,199 | $2,599 | $3,199 |
Apple’s Store pages list all four tiers for each phone. The spread from 256GB to 2TB is $1,200 on all three, and iPhone Duo costs $700 more than the Pro Max at every tier. Our pre-order expectations guide covers how the order windows work.
iPhone 18 Pro specs by the numbers
- 2 nanometers: the A20 Pro process, Apple’s first at that size
- 6 CPU cores, 2 performance and 4 efficiency, with integrated Neural Accelerators
- 7 GPU cores, up to 40 percent faster than A19 Pro
- 32 Neural Engine cores across a dual 16-core design, double the AI processing of A19 Pro
- 50 percent more memory bandwidth than A19 Pro
- About 3 times the cooling performance from the new vapor chamber
- f/1.48 to f/4 variable aperture on the 48MP main camera, using six laser-cut blades
- 36 hours of video playback on the Pro, 45 hours on the Pro Max, eSIM-only models
- 50 percent charge in about 15 minutes wired or 30 minutes wireless
- 3 Live Activities at once in the smaller Dynamic Island
- 15 percent less modem energy from the C2 versus C1X
- 4 colors: Black, Silver, Glacier and Burgundy
- 12 eSIM-only countries and regions, including the US, Canada, Japan and Mexico
- 40 percent recycled content overall, 85 percent recycled aluminum in the enclosure
The 6.3-inch Pro and 6.9-inch Pro Max share every figure on that list apart from battery life. The full breakdown is in our iPhone 18 Pro announcement coverage.
iPhone Duo by the numbers
- 7.6 inches: the inner folding display, 5.4 inches for the outer display
- 3000 nits peak outdoor brightness on both displays, with ProMotion up to 120Hz
- 5.2 mm thick open and 11.3 mm closed, at 254 grams
- 2 rear cameras, both 48MP: Main and Ultra Wide
- 44 hours of video playback on the outer display, 31 hours on the inner display
- 2 colors: Night Sky and Star White
Apple Watch Series 12 and Ultra 4 by the numbers
- $399: Series 12 starting price, in 42mm and 46mm, with a new ceramic case option
- 24 hours of all-day battery on Series 12, and 12 hours of use from a 15-minute charge
- 5 seconds between heart rate readings, and HRV every 5 minutes, 24 times more often than before
- 0 to 10: the range of the new daily Readiness score
- $799: Ultra 4 starting price, in natural or black titanium
- 50 hours of normal use on Ultra 4, 84 hours in Low Power Mode and 45 hours in the new Max Extended Workout mode
- 18 hours of Ultra 4 use from a 15-minute charge
Both use the S11 chip. Apple Watch SE 3 stays on sale from $249, and our Series 12 preview shows what was expected before the event.
AirPods 5 by the numbers
- 50 percent more noise removed than AirPods 4 with ANC
- 5 hours of listening with ANC on, one hour more than AirPods 4
- 22 hours total with the case
- $20 between the standard case and the Wireless Charging Case
- 3 ways to charge the Wireless Charging Case: Apple Watch chargers, Qi and USB-C
Pre-orders for AirPods 5 opened on September 9, and the earbuds reach stores on September 18 in the US and more than 65 countries.
The numbers Apple has not given
Apple has not announced changes to the iPhone 18 Pro’s Ultra Wide or front cameras. It has not published titanium, ceramic or cellular Series 12 prices, band prices, or AppleCare+ prices for the new products, and it has not given iPhone Duo battery capacity, RAM or a hinge rating. Our iPhone Duo preview has what was reported before the event.
The next dates on the calendar are September 14 for iOS 27 and watchOS 27, September 18 for the Pro phones, AirPods 5 and both Watches, and October 16 for iPhone Duo pre-orders.
