iPhone 6s, 6s Plus Launch Weekend Sales to Top 10M

Apple is on track to blow past last year's 10 million iPhones sold during launch weekend with the iPhone 6s and iPhone 6s Plus, according to the company. Pre-orders for the new iPhone models kicked off over the weekend, and the company's latest smartphones will be in stores on Friday, September 25.

iPhone 6s and 6s Plus launch weekend to surpass last year's iPhone 6 salesiPhone 6s and 6s Plus launch weekend to surpass last year's iPhone 6 sales

Company spokesperson Trudy Miller said demand for the iPhone 6s Plus was "exceptionally strong" and added,

Customer response to iPhone 6S and iPhone 6S Plus has been extremely positive and preorders this weekend were very strong around the world. In this case, "extremely positive" translates into a two or three week delivery delay for the larger screen iPhone 6s Plus.

While she didn't offer up any numbers, she did confirm Apple is "on pace" to outsell last year's iPhone 6 launch weekend, according to the Wall Street Journal.

The new iPhone models look like last year's iPhone 6 and iPhone 6 Plus, although they sport big improvements on the inside. The 6s and 6s Plus models include Apple's custom designed A9 processor, 3d Touch navigation, a 12 megapixel camera with 4K video support, and more. The new models are available in silver, space gray, gold, and rose gold—or at TMO's Kelly Guimont calls it, "pink."

Wells Fargo analyst Maynard Um noted, "Our online checks on Saturday... showed the larger 6S Plus reaching extended ship times much more quickly on the first day of preorders versus the 6S, suggesting a strong mix to the higher ASP iPhone." He added that demand for the iPhone 6s Plus in China seems to be very high with backorders stretching out to four weeks.

As of Monday afternoon iPhone 6s pre-orders were still showing delivery on September 25, so there's still time to get your order in if you want a new phone on launch day.