Apple/Google Alliance Growing Stronger
Apple/Google Alliance Growing Stronger
by , 2:25 PM EDT, August 8th, 2007
The big event on Tuesday was the new iMacs. However, a sub theme was also evident, and that was the Apple and Google relationship as evidenced by the Apple software announced, according to Last100.com.
"iMovie '08 adds the ability to upload video direct to YouTube, and iWeb (Apple’s web page creation software) now integrates with Google Maps and YouTube, along with support for Adsense," Steve O'Hear wrote. "Combine these efforts with the existing iPhone tie-ins — Google Maps, YouTube, Gmail — along with AppleTV’s recently added support for YouTube, and we can see how the Apple/Google alliance is strengthening."
Mr. O'Hear thinks there is lots more to come.
During Tuesday's presentation, Steve Jobs was asked about Apple's partnership with Google, particularly in relationship to Adsense. "We are working closer with Google, they offer back end services we want to tie into our offerings," replied Mr. Jobs. "Google likes our products, too."
Futire possibilities include iWork integration with Google Docs. Or Google Docs support on the iPhone.
Apple has boiled many frogs in recent years by slowly and deliberately combining pieces of technology until the whole is more than the sum of the parts and eventually takes the competition by surprise. However, they've typically done that within their own technology base. This gradually developing working relationship with Google could lead to a much larger kettle and a much larger fire.
Observer Comments
Besides the Google/Apple partnering, there were several other statements of direction made by Apple:
- iDVD - few still want to make DVDs; we think physical media is dying.
- .Mac Web Gallery (and YouTube) - we think people want to share personal content over the Web, and we're bringing together Macs, iPhones, (unstated but likely coming) AppleTVs for very easy sharing and it uses open standards-jpeg and mpeg4. Windows PCs can link in too but not as easily.
- iMovie/Firewire 800 on all iMacs - after some false starts, we think personal video-making has finally arrived.
- Numbers and Pages word processing - we don't think MS Office for Mac is important to our survival anymore.
- 2.8GHz iMac and iWork 08 - we want to sell iMacs into businesses as well as into homes.
Any others?
QuoteGuest wrote:
Besides the Google/Apple partnering, there were several other statements of direction made by Apple:
- iDVD - few still want to make DVDs; we think physical media is dying.
- .Mac Web Gallery (and YouTube) - we think people want to share personal content over the Web, and we're bringing together Macs, iPhones, (unstated but likely coming) AppleTVs for very easy sharing and it uses open standards-jpeg and mpeg4. Windows PCs can link in too but not as easily.
- iMovie/Firewire 800 on all iMacs - after some false starts, we think personal video-making has finally arrived.
- Numbers and Pages word processing - we don't think MS Office for Mac is important to our survival anymore.
- 2.8GHz iMac and iWork 08 - we want to sell iMacs into businesses as well as into homes.
Any others?
Good list. However, FireWire 800 may not have much impact on movie making. It probably won't affect transfer rates from camcoders--they use either FireWire 400 or USB 2 (or both). Even the newest AVCHD camcorders use USB 2.
DVDs will be around for a while, yet. They're more convenient to store than files on a hard drive and easier to get than spending umpteen hours downloading. Short videos, like the one Jobs demonstrated, will work well online; longer movies will fit DVDs better. (I'm not sure that Grandma would rather go online and download a video or pop a DVD into a player.)
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