WWDC Ticket Sales: Exactly as Apple Planned it

| Editorial

This is not just the Internet age. Its not even the iPhone age. It’s the age of mobility, social networks and app development. And fast decisions.

Apple knew from experience what happend last year and decided no changes were needed. The company is aware of the WWDC popularity and the jazz it brings to the developer community. Watering it down by expanding the venues, dividing it up and turning it into just another lazy week-long conference (or two) is not what Apple has in mind. The energy would be gone.

One can only conclude, from the way things went this morning, that events unfolded exactly as Apple wished.

Here’s why. Apple knows that developers are social animals, and they’re capable of all kinds of clever tools. Twitter alerts, iPhone notifications, web page monitoring and other tools can be created or used by the astute developer. Within seconds, any really sharp developer will be aware of the WWDC announcement for ticket sales, being asleep notwithstanding. Young developers, in Apple’s view, don’t mind jumping out of bed at 5:30 in the morning, grabbing an iPad and registering on their own authority. Done. What was the problem?

Some adjustment had to be made for east coast people who generally are not up very early and are also very important to Apple. The east coast has major centers for influential TV networks and newspapers, so Apple skewed the timing their way. On the other hand, the West Coast people tend to move fast, and the developer community in California can darn well fend for itself. In fact, developers all around the world, no matter the time zone, need to be in the same frame of mind. Nimble.

If you’re one of those people who needs a lot of time to make a decision, sip some coffee, read a newspaper, or you need to plead with a supervisor, or you’re not an alert, savvy, young developer accustomed to brisk action, then WWDC isn’t for you. You’re not developer material, and so Apple is sending you this message:

Admission denied.

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9 Comments Leave Your Own

iVoid

Keep in mind, East Coast people had the opportunity to buy tickets at 8:30am so they technically had a better chance of being awake at the time the tickets went on sale at 5:30am PST.

After last year, anyone wanting to go should have gotten the approvals well in advance so they could snap them up when they did go on sale.

Backspace

I have no idea whether or not this is the way that Apple wants it. But I do know that your implication that any tech savvy developer that really wanted to go could have bought a ticket is completely inaccurate. If you want to be taken seriously as a writer, you need to fact check. For now, your just a sensationalist.

mrhooks

“West Coast people tend to move fast”?  Compared to whom?  Are you making things up now?

Sorry about nitpicking. I didn’t miss the point of the article.  This just stuck out as weird.

Lancashire-Witch

5.30 AM PST gives Europe a chance! But I’m not sure how “world-wide” this event really is.

Mr Wheat

I’m sorry, but what does being a “young developer” have to do with obtaining a WWDC ticket or being who WWDC is for? Your ageism is showing.

Lee Dronick

?West Coast people tend to move fast??? Compared to whom?? Are you making things up now?

We always seem to be 3 hours behind those on the East Coast smile

Seriously I don’t think that we are really much different from people in any region. Some fast movers, some slackers, most of us in between.

danf

Perhaps WWDC is important because it is otherwise very difficult to get reliable information about developing for Apple products.  Perhaps that is because Objective-C is old and creaky and xcode is a conglomeration of bolted together 20 year old ideas.  Apple does nothing to advance the state of the art.  They are living off of 20 year old innovations.  Except for making money doing software gadgets, Apple is becoming a bit boring.

ibuck

If I were Apple, I would quietly expand sales about 100 tickets or so to accommodate a few “special exceptions” if key west coast (or other time zones) developers didn’t reasonably have a chance to get in.

SDdasjio

Perhaps WWDC is important because it is otherwise very difficult to get reliable information about developing for Apple products.? Perhaps that is because Objective-C is old and creaky and xcode is a conglomeration of bolted together 20 year old ideas.? Apple does nothing to advance the state of the art.? They are living off of 20 year old innovations.? Except for making money doing software gadgets, Apple is becoming a bit boring.

You are a complete loser. Get a life.

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