Instagram is exploring fresh ways for you to adjust what shows up on your screen. According to head Adam Mosseri, the goal is to bring the ‘Your Algorithm’ feature out of the settings menu and make it a central part of your daily scrolling. This tool lets you pick specific topics you want to see more of and filter out things you want to see less.
New swipe gestures make feed control much easier to access
Mosseri shared a few prototypes that rely on simple screen movements. One test involves pulling down on the main feed to instantly open the customization menu. Another option lets you swipe up directly on a Reel to bring up similar controls.
The platform is also testing buttons placed right beneath individual Reels. These let you give quick feedback on whether you want to see similar videos. Much like how standard swipes on an iPhone make navigating hardware feel natural, these new app features aim to put content choices right in front of you.
While hardware makers like Apple focus on device features, social platforms are trying to balance new discovery with personal curation. Even with these new tools, many users continue to ask for a simple feed of accounts they actually follow.
The company is still gathering feedback to decide which options make the final cut. Ultimately, it faces the challenge of giving users real control while keeping its recommendation engine running smoothly.
