During the latest financial earnings call, Tim Cook shared huge numbers for Apple and its streaming ambitions. The company closed its June quarter with a massive $109.4 billion in revenue, marking a 16 percent increase from last year. Alongside this financial success, the tech giant revealed that viewership for its streaming service hit an absolute peak. The platform continues to grow its global audience while pulling in major industry awards.
Streaming numbers climb as the service grabs more award nominations
The record viewership comes during a strong period for its entertainment division. The streaming platform recently secured 89 Emmy nominations this year. It also added Tony Awards to its existing collection of Emmy, Grammy, and Oscar wins. This shows that the company is finding a great balance between getting more people to watch and producing high-quality original shows.
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Beyond just the shows and movies, sports are playing a big role in keeping viewers hooked. The company expanded its sports coverage to over 170 countries just in time for the World Cup. Whether fans are watching on a phone, a laptop, or through a dedicated Apple TV box, the push into live sports is clearly paying off. The total number of paid subscriptions across all services just passed 1.5 billion.
This growth in viewership ties directly into the massive hardware footprint the company maintains. With an active installed base of over 2.5 billion devices, getting original content in front of users is easier than ever.
The company is clearly committed to making its service a main part of your living room. The focus on quality original shows mixed with live sports is proving to be a winning strategy. Viewers are tuning in more than ever, and that momentum shows no signs of slowing down anytime soon.
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