Apple has reportedly cut a small number of jobs from Apple Fitness+, including employees who worked on audio experiences such as Time to Walk and Time to Run. The cuts arrive as the company reviews the costs and direction of its subscription workout service.
Bloomberg’s Mark Gurman reports that a “handful” of employees were affected last week. The report says people inside Fitness+ view the move as an early sign of broader cost reductions and possible changes, but it does not say Apple has decided to close the service.
Time to Walk and Time to Run are unusual parts of Fitness+ because subscribers can use them as audio-first sessions from Apple Watch without following a workout video. Cuts to staff connected with that work may indicate Apple is reassessing formats that require a steady pipeline of newly produced content.
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Fitness+ is still active
Apple continues to promote Fitness+ and has announced new programs, features, and market expansions. A small round of layoffs does not tell users which classes, trainers, or product features may change. Apple has not published a customer-facing notice about the reported cuts.
The service has also been exploring new directions. A recent Fitness+ job listing hinted at live workouts, while iOS 27 added new menopause-focused features. Those plans may continue even if Apple trims less-used formats.
For subscribers, there is no confirmed action to take. Existing workouts remain available, and Apple has not announced pricing or availability changes. The important distinction is that staffing cuts are confirmed only through reporting, while the scale and shape of any future Fitness+ overhaul remain unknown.
Apple does not disclose Fitness+ subscriber numbers separately, making it difficult to measure the service’s performance from public filings. The reported staffing decision therefore offers only a partial view of Apple’s internal assessment. Subscriber churn has not been published.
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