An Apple filing with the FCC looks very much like it might be a new 4K UHD 5th gen. Apple TV just in time for the December holiday period. It wouldn’t be a stretch to think that the old 4th generation Apple TV from October 2015 had been delayed. And now we may be getting what we wanted all along just one year later.
At Last. Signs of 4K UHD Apple TV Appear
Various sites are reporting a confidential submission to the FCC for approval of a device that seems to have the earmarks of a 5th generation Apple TV.
What would be the in-favor arguments?
- The 3rd generation Apple TV was released in March, 2012 with a minor update in January 2013. We didn’t get the 4th genration until October 2015, and that gap was painful. It was likely delayed because Apple was waiting to release it, with fanfare, along with a streaming TV service. That failed. Hence the delayed launch of an 1080p device that had been “on the shelf” for a long, long time.
- We like to see yearly updates to certain Apple products, and now we may be getting one. Apple may well be on track focusing on the 4K hardware experience and moving away from an agenda driven device.
- Late last year, 4K UHD TV was coming along nicely, with beautiful sets available at discount. However, HDR was not in full swing until after CES in January of 2016, and this year, we have HDR standards from the UHD Alliance. HDR 4K UHD TVs are shipping right now. This is the key technology that makes an upgrade from HDTV compelling. And so, I propose this holiday season is the right time for Apple’s much thirsted for 4K/UHD/HDR/DolbyVision Apple TV.
Other rumors suggest that it may be a Siri-driven competitor to Amazon’s Echo, but from the linked article above, this new device has a similar shape and screw placement to the existing Apple TV. I don’t think Apple, if it’s going to compete with the Amazon Echo, is quite ready.
Finally, I should note that when we ask Apple to update its products frequently and remain state-of-the-art, we also need to mindful that we’re prepared to cough up the cash to enjoy those latest products.
And if Apple does release a 5th generation 4K UHD Apple TV, there are many uses for that older, 4th gen. model in other rooms.
Unless you have a 4K UHD TV in every room.
Next page: The Tech News Debris for the Week of September 19th. The pundit sheep eviscerated.