Bloomberg Says Apple Will Announce New MacBooks at WWDC

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Bloomberg’s Mark Gurman and Alex Webb said on Tuesday that Apple will launch new MacBooks at its annual World Wide Developer Conference (WWDC) in June. Unnamed sources said Apple will bump the processor in its MacBook Pro to Intel’s Kaby Lake. The company will also introduce a faster MacBook and maybe even a faster MacBook Air. Mr. Gurman is almost always right, and I hope he nailed it with this one. Updated MacBook Pros just 10 months after they were introduced would go a long ways to convincing us that Apple is as committed to the Mac as it says it is. The same goes for the other two models.

Check It Out: Bloomberg Says Apple Will Announce New MacBooks at WWDC

Bloomberg Says Apple Will Announce New MacBooks at WWDC

4 Comments Add a comment

  1. brett_x

    Updated MacBook Pros just 10 months after they were introduced would go a long ways to convincing us that Apple is as committed to the Mac as it says it is
    I disagree. Incremental updates – especially to portables- are what they’ve been doing the past few years. It won’t convince anyone that they’ve changed their tune. And we all expected this due to the availability of the Kaby Lake processors.

    My fear is that these updates may get hyped and will lead to disappointment, just like the MacBook Pro update. We need innovation that stands out on its own, rather than innovation that needs explanation. (Think of the Microsoft Surface Studio – everyone could see just why it made sense, even if it wasn’t for everyone.)

  2. Well said. I agree. I love my mid-2015 MacBook Pro retina and will only upgrade to a VR-ready true ‘Pro’ machine. I just bought a very expensive Windows laptop (with NVIDIA GeForce graphics card). Apple really needs to think about competing with these game/VR -ready portables at the high-end market . These are real Pro machines IMHO.

  3. I agree with brett_x. These pointless little processor updates will do nothing but piss off pro users.

    We want more RAM, more storage, better video card, more connectivity options and better battery life. Period. Nothing else is going to appease pro users. We don’t want thinner/lighter laptops, and we don’t need faster processors.

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